Working closely with the farmers, village elders and experts in agriculture and rural India, we spent days and weeks debating, thinking and strategizing. We decided to start a movement-not a confrontational one, but one for development, for changing lives, and for prosperity. Most importantly, a movement that had the potency and the power to change India.
Life in villages is like a multiple organ failure. If one works on the heart, the liver pulls away and if one works on the liver, the lungs pull away.
Therefore, to achieve genuine outcome, one must work on all parts of the body at the same time. We started working on all aspects of village life.
Water is the lifeline of rural India and the fountainhead of our movement....We started in 2017 with deepening and widening 10.2 kms of Paapnashi river and creating 54 rain water harvesting borewells. This work was done from contributions of the villagers and government schemes. This became our modus operandi.
In 2018, our activities on water harvesting converted into a people’s movement. Entire villages came out with their tools and worked for eight hours a day for 45 days without any payments. The infectious energy dissolved differences of caste, income and politics. Young and new leadership emerged and the energy in the villages was perceptive.
Water tables were raised and drinking water dependence on rains reduced. Parli was changing, forever.
Traditional crops like cotton and soya were only giving annual income of Rs. 10,000 to 12,000 per acre. This was the reason for farm distress, poverty and suicides. Changing cropping patterns to remunerative crops was the way forward.
We started a movement. A movement for prosperity, for growth, and for multiplying income. A movement built on modern agriculture, latest technologies, and supply chain systems. A movement fueled by some of India’s top experts, agronomists, successful farmers, agro-industries, and academics.
One million fruit trees were planted to create a scale. This will allow for scale in innovative marketing, direct-to-customer sales, exports, buyback arrangements and tie-ups with agro giants.
This scale will allow for setting up packhouses as well as processing units of all sizes, while adding value to the produce and increasing incomes of the farmers.
Our work doesn’t end with just planting trees and setting up market linkages. Modern agricultural requires the development of end-to-end supply chains that can increase yields and productivity of agricultural produce.
For this, a bouquet of marketing practices need to be structured to add value to agricultural produce. Our future strategies include: